Top 10 important facts of marketing that you should know about
No. of people hate the word & that word is MARKETING. But the situation is every person is doing marketing on their own level. Still, they don’t know. Quite confusing na?
We were doing marketing continuously from our birth. For example, a small baby cries when he/she gets hungry. But once milk is feed baby stops crying. It means baby convinced parent by delivering message through cry & get the thing done. In simple language, marketing means sending the right message to the right person at right time.
According to Philip Kotlar- “Marketing is a never-ending process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”
The second important myth is Marketing means SALE. Guys let me clear sale is a part of marketing. Sales give actual revenue or monetary benefits to the beneficiary but there are no. process or thing to be done for the best result that means sale. Marketing is a cycle. This is a never-ending process. Sale is a part of the entire process.
Good marketing is all about good communication & good communication doesn’t care about vocabulary or grammar. So don’t worry about your English language. It is a skill that can be developed eventually.
If you want to earn 1 cr then what will you do? I want to explain it with an image is given below.
Basic research of economy
In India a student used to waste 24 years in percussing degree then we started to get a job. Most people don’t go with business cause of no. of mental block. But out of India like Japan, US, Australia, China people are following learn & earn pattern.
• 23 million are households in India.
• 23 million * 5 members = 110 million people.
• India has around 10–15 million Amazon prime subscribers.
• India has around 20–25 million online shoppers.
• Target customer for digital marketing is 30–35 million until 2025.
• Target people are using the English language.
• Digital Marketers’ audience lives in most top 10 cities.
• India has 298 Million homes in which 197 million has a TV
197 million * 4–5 members per household = 800 million — 1billion audience
It shows that digital marketer’s audience is near to TV ads audience.
• Radio has a reach of 65% of the Indian population (Source — Financial Express)
• Newspaper has a reach of 465 million people
Today we are going to discuss Tradition marketing vs. Modern (Digital) marketing.
What is digital Marketing?
Marketing is done by using a digital platform is called digital marketing.
Ex.website, Domain,
landing pages,
IVR calls
Social Media Marketing
Email Marketing
Affiliate Marketing
Content Marketing
PPC (Pay — Per — Cost)
SEM (Search Engine Marketing)
Genius marketers target the youngest & broader audience by making videos & posts on Facebook or Instagram.
What is Traditional Marketing?
Marketing is doing using traditional channel
Newspaper,
Banner,
Harding,
billboard such type of printing media
TV ads
is called traditional marketing.
Telemarketing,
SMS,
Radio
is also one example of Tradition marketing.
Pros & cons of traditional marketing.
01) Effective and easy to understand
Billboard or hit TV advertising is a common part of most people’s daily lives. They are easy to digest and often interesting.
02) Printed marketing material is more durable
If you have an ad in the New York Times issue, it will remain until the magazine is reprocessed. If the customer is a loving collector, that’s great.
03) More memorable
Traditional marketing tools are more memorable. The prospect of a new Super Bowl ad or a beautiful and impressive window display is more likely to linger in your mind than an ad that scrolls through your seconds.
04) Campaigns are more difficult to measure
There are ways to measure traditional marketing campaigns like brand trackers, but they are not as in-depth or intelligent as the tools available for digital marketing.
05) Expensive
If you’re a childhood brand you don’t have the money for the prevalent 4 pages. Many types of traditional marketing will pay you well.
06) No direct communication
It is difficult to directly interact with the audience or customers
Pros & cons of Digital marketing.
01) More options for investing
Through channels like social media, you can physically see what your audience thinks about your brand and marketing efforts. If your marketing has been shared, liked, and given a lot of positive comments, then you know you’re doing something right.
02) Easy to measure your campaigns
In addition to the traditional marketing flip, the features of digital marketing tracking are exceptional in the room. This makes your education very clear for the next round of your marketing efforts.
03) Makes excellent targeting possible
Now a day marketers have a great no. of tools to create valuable content. This will help to make an excellent target audience
04) Digital advertising can be considered annoying
Think of the moment you’re scrolling through your Facebook homepage and see what your old school friends are up to today. Then you will get a sponsored advertisement related to the dangerous disease of the terrible disease the night before. Make sure you’re actively disliking the brand, even with smart targeting
05) Less permanent
Digital marketing efforts, such as Google ads, banners, promo emails, or social media ads, may have temporary characters. They are abstract and can easily be ignored. If your target audience is scrolling to the next page or their clicks, your ads will go to their screen
06)Is constantly evolving
There is so much to learn from your many digital marketing efforts. Each channel usually needs its own expert, from search engine marketing to social media, each channel needs a pro to get a good green voice. However, grass-roots social media marketing is a great place to start strategies.
This diagram will help you to find your niche
Step 1) Passion
Find out the interest area where you are passionate about like I am passionate about digital marketing, Music, Helping people, public speaking, etc.
Step 2) Talent
Talent can be two types one is inborn & second one is Developed
Once you find out the interest area then you can develop your skill & get mastery in that particular field.
Step 3) Market
To showcase your talent you need the right audience. The important thing is the market should be demanded that particular thing. Otherwise, we can’t monetize the skill.
Conclusion
All right friend now it’s time to conclude whatever we learn through this article. Once you select a proper niche we have to do research for the right audience. Most of the time social media used people but digital marketers use social media & get exponential growth.
Thank you.
